营销与创意企业课程

course description

The Marketing + Creative Enterprise program will provide a pre-college experience that introduces students to fundamentals of marketing in today’s creative enterprises. The faculty will guide students in identifying key questions that explain the success of established and emerging personalities, products, and campaigns in markets around the world. Faculty will leverage insights from their own experiences as entrepreneurs, scholars, and thought leaders.

 

As a student in the Marketing + Creative Enterprise Institute, you will:

- Produce a personal brand portfolio, and strategy.

- Identify the creative industries and their key role players.

- Discuss factors that distinguish influential people, products, and campaigns of the past, present, and future.

- Amplify your presentations using data visualization.

课程介绍

营销与创意企业课程将为学生提供大学预科体验，带领学生学习当今创意企业的市场营销基础知识。我们的教师将指导学生识别关键问题，以更好的研究世界各地市场上新兴的公司、产品和活动的成功因素。教师会把自己作为企业家、学者和思想领袖的经验分享给学生。

在本课程中，学生将：

- 制定个人品牌集和战略；

- 确定创意产业及其关键角色；

- 讨论区分过去、现在和未来有影响力的人、产品和活动的因素；

- 使用数据可视化去扩大自己在presentation方面的技巧。

课程时间：7.18 - 7.22

入学资格：

- 在线申请

- 个人陈述

- 个人essay

- 推荐信

- 成绩单

- 托福80以上

- 申请截止日期：4月2日