商业基石

course description

Though we have many learning goals in this course, they can be summarized simply by saying that at its completion, you will have a strong understanding of how different disciplines such as communications, accounting, strategy, leadership, marketing, data analytics and finance work together to create and sustain successful businesses.

 

Following the completion of the course, students will be able to:

- Evaluate a business’s customers

- Identify resources needed to drive growth

- Measure success

- Analyze a business’s desirability, feasibility, and viability

 

Featured Topics include:

- Business strategy

- Marketing

- Operations

- Finance

- Accounting

- Data analytics

课程介绍

虽然本课程有许多学习目标，但主要的是使学生了解沟通、会计、战略、领导力、市场营销、数据分析和财务等不同学科如何共同创造和维持成功的企业。

 

课程结束后，学生将能够:

- 评估企业的客户；

- 确定推动增长所需的资源；

- 衡量企业的成功率；

- 分析一个企业的可取性、可行性和可行性。

 

课程主题：

- 商业策略

- 市场营销

- 市场运营

- 财务

- 会计

- 数据分析

 

课程时间：3.21-4.22

入学资格：

- 在线申请

- 推荐信

- 成绩单

- 托福