商业导论

course description

This course provides you with insights into how businesses are managed. A great variety of factors determine a company's success including marketing, operations, finance, and leadership, to name a few. This course will give you the basics for understanding how these different divisions work independently yet are reliant on each other for a company to prosper. To accomplish this goal, the course exposes you to different business areas:

- Forms of Business

- Economics

- Accounting & Finance

- Management & Leadership

- Ethics & Social Responsibility

- Marketing

- Operations

 

At selected industries such as: Entertainment, Sports, and Real Estate students will get a deeper understanding of the interplay and influences of these business areas. Students have an opportunity to learn how consumer and economic trends influence how these industries operate and, on the flip side, how these industries can drive consumer interests and economies. The importance of sustainability, creativity and innovation, ethics and corporate social responsibility, and doing business in a diverse world and with a diverse workforce will also be discussed.

 

Topics of Study include:

- Breakdown the individual roles of the various divisions and departments of a business;

- Evaluate how these departments work together to create profitability;

- Read and analyze financial statements;

- Illustrate how a for-profit business can have a social mission;

- Establish the importance of operational efficiency;

- Discuss the importance of customer service;

- Formulate a plan to market and promote a company's product or service;

- Determine how to finance the launch and expansion of a business.

课程介绍

本课程让学生了解企业是如何管理的。很多因素决定了一个公司的成功，包括市场营销、运营、财务和领导力。本课程将为学生们提供基本知识，了解这些不同的部门如何独立工作，但又相互依赖，以促进公司的繁荣。本课程主题包括：

- 商业形式；

- 经济学；

- 会计与财务；

- 伦理与社会义务；

- 营销；

- 营运。

 

学生还可以单独选娱乐、体育和房地产等行业去深入地了解这些商业领域的相互作用和影响。学生有机会了解消费者和经济趋势的影响，这些行业的运作，以及这些行业如何推动消费者利益；还将讨论可持续性、创造力与创新、道德和企业社会义务的重要性，以及在一个多元化的世界和一个多元化的劳动力群体中开展业务的重要性。

 

课程亮点：

- 分解企业各个部门的角色；

- 评估这些部门如何创造盈利能力；

- 阅读和分析财务报表；

- 展示营利性企业如何承担社会使命；

- 确立运营效率的重要性；

- 服务的重要性；

- 制定公司产品或服务的营销和推广计划；

- 确定如何为企业的启动提供资金。

 

课程时间：6.19-7.16

入学资格：

- 在线申请

- 推荐信

- 成绩单

- 托福