体育商业课程

course description

Sponsored by the Wharton Sports Analytics and Business Initiative (WSABI), The Sports Business Academy examines various academic disciplines as they apply to the sports industry with an overview of the business and legal aspects of various intercollegiate, Olympic, and professional sports enterprises. Students ultimately gain insight into the leadership, management, and increasingly global nature of the sports business. Through academic and co-curricular activities, WSBA students have the opportunity to test their potential as future sports business leaders.

 

In this course, students:

- Attend lectures and presentations from outstanding Wharton faculty and guest speakers such as sports agents, broadcast network executives, league and team executives, and brand marketers;

- Be introduced to core business disciplines such as management, law, negotiation, marketing and leadership as they intersect with the sports industry;

- Discover career opportunities available in the business of sports;

- Virtually visit relevant sports businesses and meet with industry leaders in order to explore the qualities essential to leading a successful sports organization;

- Develop and enhance leadership skills through collaborative teamwork in a small team of talented and diverse students working on a business plan for a new sports-focused business.  

课程介绍

体育商业学院是由沃顿体育分析和商业倡议（WSABI）赞助，审查各种适用于体育产业的学科，观测它们在各种校际、奥运会和专业体育企业的商业和法律方面的应用。参加本课程的学生将深入了解体育行业的领导力、管理和日益全球化的运动行业性质。通过学术和课外活动，学生还有机会测试他们作为体育商业领袖的潜力。

 

在本课程过程中，学生将：

-参加沃顿商学院优秀教师和嘉宾的授课讲座，如体育经纪人、广播网络主管、联盟和团队主管以及品牌营销人员；

-学习管理、法律、谈判、营销和领导力等与体育产业交叉的核心商业学科；

-了解体育行业的就业机会；

- 线上访问相关体育企业，与行业领袖会面，探索领导一个成功的体育组织所需的基本素质；

- 通过和有天赋且多元的学生进行小组团队合作，培养和提高领导能力，共同完成为一家体育企业制定的商业计划。

课程时间：7月10-7月30日

入学资格：

- 在线申请

- 成绩单 

- 3封推荐信

- 个人essay

- 托福80以上

- 截止日期：4月7日