创新要领课程

course description

Wharton Essentials of Innovation introduces hands-on experiences in all aspects of the venture creation process. Working in teams, students will generate a new business idea, assess its profit potential, build an innovative model, and test and iterate as they drive toward product-market fit. The program culminates in “pitch day,” where teams will have the opportunity to present their venture to investors and entrepreneurs who are active in the South Bay startup scene.  

 

During this course, students will:

- Attend lectures and presentations from Wharton faculty, alumni, and entrepreneurs on Wharton’s San Francisco campus, using the same classrooms as Wharton Executive MBA students;

- Learn idea generation strategies, including ways to create value for both people and the planet;

- Implement strategies and research to analyze profit potential, develop innovative business models, and achieve product-market fit;

- Work in teams to generate and test new business ideas that will be presented to investors and entrepreneurs;

- Explore the vibrant city of San Francisco, including visits to local startups;

 

In the evenings, students will have a number of extracurricular and social activities to choose from, as well as opportunities to explore the art, history, and culture of San Francisco. Students can also opt to work on their final project with their group.

 

Professor Tyler Wry is an award-winning researcher and teacher at The Wharton School of the University of Pennsylvania who studies how entrepreneurs create new products, services, and business models that successfully merge purpose and profits. Professor Wry’s research has been published in the field’s top academic journals and is featured widely in the popular business press.  Professor Wry is also a sought-after speaker and consultant who works closely with social entrepreneurs and venture capital investors to help them understand, scale, and sustain their positive impacts.    

课程介绍

沃顿商学院开设的创新要素课程为学生在创业过程各个方面的实践经验机会。通过团队合作，学生将产生新的商业想法、评估其盈利潜力、构建创新模型，并进行与市场匹配的测试和迭代。课程结束会有“推介日”，到时各个团队有机会为南湾投资者和企业家介绍自己的创业项目。

 

在本课程中，学生将：

- 使用和华顿MBA高管学生相同的教室，参加沃顿商学院旧金山校区的华顿教师、校友和企业家的讲座；

- 学习创意产生策略，包括为人类和地球创造价值的方式；

- 实施战略和研究、分析利润潜力，开发创新商业模式，实现产品市场匹配；

入学资格：

- 在线申请

- 成绩单 

- 3封推荐信

- 个人essay

- 托福80以上

- 截止日期：3.15 / 4.15